keywords, meta description. both are strong enough. then just let robot crawl around.
There is something i find can boost your ranking. Backlinks. What it does is let many sites have your link somewhere on different domains. Meaning, facebook, here, google plus, etc etc. That will give search engine bigger change to poll up your ranks. Doesn't necessary people go clicking it. Therefore, many CMS have ghost profiles with sigs to their web. It's legal, and free seo.
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